More than Ashes

A Moment of Connection

Ash Wednesday is here again, that one day when we willingly line up to be reminded of our own mortality. Remember that you are dust, and to dust you shall return. It’s humbling, sobering, and yet, oddly comforting.

What’s even more interesting is that, despite not being a Holy Day of Obligation, Ash Wednesday consistently brings people to church in large numbers. Something about it resonates deeply with Catholics, even those who don’t regularly practice. Maybe it’s the countercultural appeal of humility in a world that glorifies self-promotion. Or maybe it’s just the pull of tradition, the kind that lingers in our bones from childhood, drawing us back even when we’ve wandered.

For ministry leaders, this day is more than just an annual ritual. It’s an opportunity—especially when it comes to young adults.

Ash Wednesday is one of those rare times when we see young people who haven’t set foot in a church for months or even years. And the best part? They don’t feel awkward about coming alone. There’s something about this day that makes it easy for them to walk through the doors, no questions asked. It’s familiar, ingrained in them from childhood, and somehow, it still matters to them, even if they’re not sure why.

That moment when they step into the church, receive their ashes, and linger for just a second before walking back out, is a chance for connection. It might be fleeting, but it’s real. And with a little intention, we can turn it into something more.

Here’s how:

1. Say Something at Mass
   A simple, genuine message can make a difference. Acknowledge the visitors. Let them know they’re welcome, that they belong. No need for anything elaborate—just an invitation to something beyond today.

2. Be Present
   Pay attention as people come and go. If you notice someone who looks new or unsure, offer a smile, a handshake, a simple “Glad you’re here.” It’s not about overwhelming them; it’s about making them feel seen.

3. Have Something to Invite Them To
   Don’t let Ash Wednesday be a one-and-done moment. Whether it’s a young adult gathering, a casual coffee meetup, or just an open invitation to return, give them a reason to come back. If they’re here today, they’re open—meet them where they are.

4. Follow Up
   If you exchange names or contact info, use it. A quick email, a message, or just remembering their name next time you see them can make all the difference.

Ash Wednesday has a way of cutting through the noise of life. It speaks to something deep in all of us, reminding us of who we are and what really matters. For young adults who are searching, whether they know it or not, this day can be a small but significant step back toward faith.

Let’s not miss it.